{"id":5003,"date":"2026-02-19T23:32:36","date_gmt":"2026-02-19T21:32:36","guid":{"rendered":"https:\/\/vestmint.ee\/portfoolio\/aplaus-1870-restaurant-brand-identity-and-web-design\/"},"modified":"2026-02-20T08:49:59","modified_gmt":"2026-02-20T06:49:59","slug":"aplaus-1870-restaurant-brand-identity-and-web-design","status":"publish","type":"portfoolio","link":"https:\/\/vestmint.ee\/en\/portfoolio\/aplaus-1870-restaurant-brand-identity-and-web-design\/","title":{"rendered":"Aplaus 1870 Restaurant Brand Identity and Web Design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5003\" class=\"elementor elementor-5003 elementor-4976\" data-elementor-post-type=\"portfoolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f93acde elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"1f93acde\" data-element_type=\"section\" data-e-type=\"section\" id=\"kontakt\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1114d763 exad-glass-effect-no exad-sticky-section-no\" data-id=\"1114d763\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48ff90af exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"48ff90af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Aplaus 1870 Restaurant Visual Identity and Web Design<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-111f398 elementor-align-left exad-sticky-section-no exad-glass-effect-no elementor-invisible elementor-widget elementor-widget-button\" data-id=\"111f398\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-skew-forward\" href=\"https:\/\/vestmint.ee\/en\/portfolio\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to portfolio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c2b762c exad-glass-effect-no exad-sticky-section-no\" data-id=\"c2b762c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fd2ef9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2fd2ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"343\" data-end=\"655\">Aplaus 1870 is a restaurant with a rich historical background. In creating its brand, we combined a theatrical atmosphere with a contemporary design language. The goal of the project was to develop a cohesive visual identity that supports the restaurant\u2019s story and highlights 19th-century-inspired elegance through carefully selected colours, typography, and refined details.  <\/p><p data-start=\"657\" data-end=\"694\">As part of the branding process, we developed:<\/p><ul><li data-start=\"657\" data-end=\"694\">Logo design and its variations<\/li><li data-start=\"657\" data-end=\"694\">A comprehensive brand guidelines document<\/li><li data-start=\"657\" data-end=\"694\">A colour palette and a typographic system<\/li><li data-start=\"657\" data-end=\"694\">Print materials and menu design<\/li><li data-start=\"657\" data-end=\"694\">Visual guidelines for use within the interior space<\/li><\/ul><p>The menu and print materials were designed to be both aesthetically refined and highly legible, taking into account the restaurant\u2019s dimly lit environment. Readability, contrast, and material selection were key considerations throughout the process. <\/p><p data-start=\"1061\" data-end=\"1323\">The project also included website design and development, as well as the creation of a dedicated intermission pre-order page for theatre guests. The goal of the digital solution was to bring the restaurant\u2019s atmosphere online, create a seamless user experience across both mobile and desktop, and support reservations and advance orders. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7e0f87 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"a7e0f87\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67e23d9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"67e23d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cbefb59 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-gallery\" data-id=\"2cbefb59\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:2,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;4:3&quot;,&quot;background_overlay_hover_animation&quot;:&quot;fade-in&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/vestmint.ee\/wp-content\/uploads\/2026\/02\/301f4197-4715-4118-af16-773e46fcae76.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2cbefb59\" data-elementor-lightbox-title=\"Logo and Web Design for Aplaus 1870 Restaurant\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk5OSwidXJsIjoiaHR0cHM6XC9cL3Zlc3RtaW50LmVlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMlwvMzAxZjQxOTctNDcxNS00MTE4LWFmMTYtNzczZTQ2ZmNhZTc2LmpwZyIsInNsaWRlc2hvdyI6IjJjYmVmYjU5In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/vestmint.ee\/wp-content\/uploads\/2026\/02\/301f4197-4715-4118-af16-773e46fcae76-1024x718.jpg\" data-width=\"1024\" data-height=\"718\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/vestmint.ee\/wp-content\/uploads\/2026\/02\/Aplaus_Poll_mockup-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2cbefb59\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAwMCwidXJsIjoiaHR0cHM6XC9cL3Zlc3RtaW50LmVlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMlwvQXBsYXVzX1BvbGxfbW9ja3VwLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiIyY2JlZmI1OSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/vestmint.ee\/wp-content\/uploads\/2026\/02\/Aplaus_Poll_mockup-1024x724.jpg\" data-width=\"1024\" data-height=\"724\" aria-label=\"Logo ja veebidisain restoranile Aplaus 1870\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/vestmint.ee\/wp-content\/uploads\/2026\/02\/Aplaus_logo-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2cbefb59\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAwMSwidXJsIjoiaHR0cHM6XC9cL3Zlc3RtaW50LmVlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMlwvQXBsYXVzX2xvZ28tc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjJjYmVmYjU5In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/vestmint.ee\/wp-content\/uploads\/2026\/02\/Aplaus_logo-1024x724.jpg\" data-width=\"1024\" data-height=\"724\" aria-label=\"Logo ja veebidisain restoranile Aplaus 1870\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/vestmint.ee\/wp-content\/uploads\/2026\/02\/Aplaus-kahvel-nuga-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2cbefb59\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAwMiwidXJsIjoiaHR0cHM6XC9cL3Zlc3RtaW50LmVlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMlwvQXBsYXVzLWthaHZlbC1udWdhLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiIyY2JlZmI1OSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/vestmint.ee\/wp-content\/uploads\/2026\/02\/Aplaus-kahvel-nuga-1024x724.jpg\" data-width=\"1024\" data-height=\"724\" aria-label=\"Logo ja veebidisain restoranile Aplaus 1870\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":5000,"parent":0,"template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"boxed","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"disabled","ast-main-header-display":"disabled","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"disabled","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"disabled","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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